40eMais aims to provide experiences and knowledge for individuals aged 40 and above (40+). We want to deliver content to this demographic covering entrepreneurship, health, fashion, job market, socialization, digital tools, entertainment, and tourism. We aim to form a network of people who will have access to information tailored to their interests and occupations.

The 40eMais proposal is to be the central hub for online content through the portal and physically through events and activities created around this theme. It's a unique and innovative project, and IAP is proud to be a part of it, including being an advertiser on the portal.

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Client ■■■

40EMAIS

Service ■■■

Web and Online

Website

W EB

40EMAIS also features a subscriber's club, offering a range of benefits to users, both within and outside the platform. To make it work, we built a foundation of three websites: the main portal, the courses and events platform, and the club. The latter serves as the main website so that when someone subscribes to the Club, they automatically register on the main portal, where they have access to exclusive content, and on the courses and events platform, where they can enjoy discounts and other subscriber-exclusive products. Visually, we utilized the color palette we created for 40EMAIS, maintaining a consistent pattern across the three sites. Additionally, the site features functionalities such as the ability to subscribe to the product, display content only to those logged into the site, and, as mentioned earlier, communication between the three sites. It's a project that brings us a lot of pride.

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