40EMAIS CLUB ■ 

SEE THE WORK■■

40eMais aims to provide experiences and knowledge for people aged 40 and above.We aim to provide this demographic with content on entrepreneurship, health, fashion, the job market, socialization, digital tools, entertainment, and travel. Our goal is to build a network where individuals can access information tailored to their interests and professional lives.

The 40eMais proposal is to be the central hub for online content through the portal, as well as in-person through events and activities centered around this theme. It is a groundbreaking and highly innovative project, and IAP is proud to be a part of it, including as an advertiser on the portal.

Client ■■■

40EMAIS.

Service ■■■

  • e-commerce

Year ■■■

  • 2021

   W  EB

40EMAIS also has a subscription club that offers a range of benefits to users, both within and outside the platform. To make it work, we built a network of three sites: the main Portal, the courses and events platform, and the club, with the latter being the parent site. When a user subscribes to the Club, they are automatically registered on the main Portal, where they gain access to exclusive content, and also on the courses and events platform, where they can enjoy discounts and other exclusive products for subscribers. Visually, we utilized the color palette we created for 40EMAIS and applied it to the Club, maintaining a consistent design across the three sites. Additionally, the site features functionalities such as the ability to subscribe to the product, display content only to logged-in users, and, as previously mentioned, communication between the three sites. It is a project we are very proud of.

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