Liri is a company that produces vegan chocolates, with no animal-derived ingredients. When we were asked to develop the Visual Identity, we began imagining how to clearly convey that it’s chocolate, easily recognizable as the sweet treat, while also making it clear that its ingredients are not of animal origin.

In this way, we created a story: since the products are made from natural ingredients, it's as if nature has united with chocolate to create vegan products.
So, the Liri logo is a drop of chocolate dripping from a natural leaf, combining the two concepts: dessert and vegan.

B RAND

How do you try to subvert an idea that everyone uses? It’s hard to break away from the typical light green leaf when creating a vegan brand. It’s present in almost every brand. And for Liri Vegan Chocolates, it wasn’t any different. But we wanted to expand on that concept: instead of just a leaf, we aimed to broaden the meaning of the logo. Since the company produces vegan chocolates, using natural raw materials to create its chocolate, we envisioned a leaf from which the chocolate emerges.

D IGITAL

A Liri is a company that produces vegan chocolates, free of any animal-derived ingredients. Our task was to create the best possible images to showcase their products for sales materials like catalogs and to illustrate their website.

Since chocolate, whether vegan or not, is a classic, elegant, and usually beautiful product, we can say we were lucky. We invested in a color palette that heavily incorporated the tones of chocolate—milk, white, and gold—and in some of the photos, we even included raw cacao. The photo session was incredibly fun, and the result, as you can see below, speaks for itself.