40eMais aims to provide experiences and knowledge for people aged 40 and above.We aim to provide this demographic with content on entrepreneurship, health, fashion, the job market, socialization, digital tools, entertainment, and travel. Our goal is to build a network where individuals can access information tailored to their interests and professional lives.
The 40eMais proposal is to be the central hub for online content through the portal, as well as in-person through events and activities centered around this theme. It is a groundbreaking and highly innovative project, and IAP is proud to be a part of it, including as an advertiser on the portal.
Client■■■
40EMAIS.
Service ■■■
e-commerce
Year ■■■
2021
W EB
40eMais aims to be a platform with essential content. Its main portal offers daily texts and videos on the most relevant themes for your daily life. Additionally, they provide courses and hold in-person events. We had the opportunity to develop (including the name) the Conecta 40eMais platform. This is the 40eMais space for courses and events. We created an online course platform where users can purchase and watch courses, and also a section for events where tickets can be bought and event recordings can be viewed. In other words, it is a multi-purpose platform. Furthermore, the platform integrates with the other sites in the 40eMais network and has the capability to recognize users, subscribers, and manage their access to content according to their subscription plan.
It is yet another project we are very proud to have been a part of.
