With the goal of being impactful and disruptive, the campaign was filmed at the iconic Pinacoteca Benedito Calixto in Santos, a setting of classical architecture that contrasts with and, at the same time, harmonizes with the modernity and versatility of the designer's creations.

The choice of a single model to showcase the five bridal gown designs from the inaugural collection was strategic. Each dress change highlights the designer's ability to adapt his vision to different styles and personalities, reinforcing the concept that every woman can be the bride she's always dreamed of.

The campaign slogan, 'Be the Bride You've Always Dreamed of,' celebrates individuality and personal expression, allowing the bride to see herself reflected in every detail of the dresses, regardless of her preferred style. The combination of the historic ambiance of the Pinacoteca with the contemporary sophistication of the collection creates a visual narrative that captures the essence of the brand: a label that honors the past while shaping the future of brides.

This campaign not only launches the Samuell Almeida brand into the market but also sets a new standard for bridal fashion, where classic and modern elements meet in an elegant and memorable way.