Veg.me Food is a company that produces frozen vegan food, operating nationwide, and was founded in 2015. Our challenge was to convey the image of an appetizing, natural, and healthy product and to associate it with the modern concept requested by the company. Therefore, we decided to use shades of green as its official colors. For other design elements, we created a geometric pattern symbolizing the modernity required by the client.
Client■■■
Veg.me Food
Service ■■■
Brand Identity
Website
Year ■■■
2015
B RAND AND DESIGN
Using the traditional ideias without falling into the trap of sounding repetitive.
Whenever the challenge involves vegan brands or those with a focus on natural products, we often encounter the cliché: a logo with a little green leaf. And that's not a problem. Using an idea that isn't very original can be good to make it clear to customers what the brand does and what it's about. The key is to use the idea with some cleverness. What we did was use the Veg.me Food’s point as a seed for the plant to grow.
The result can be seen below.
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WEBSITE
With a soft, organic, light, and natural layout, we aimed to convey the same freshness and vitality found in their products. From the gentle colors to the arrangement of elements, every detail was designed to provide an online experience that echoes the values and purity of the foods we offer.
