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CARDOSO & TAVELLI
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Cardoso & Tavelli is a commercial representation company that predominantly operates in the food industry.
"We have been the service link between industry and food retail since 1993."
This concept, presented on the client's website, represents and summarizes the company's value proposition. Therefore, the logo update should take this idea into account and leverage it when recreating the design.
INITIALS
The client's original logo featured the initials C and T, and our proposal was to update the initials instead of discontinuing the old brand.
CIRCLES
At the client's suggestion, the colors green and red were added at the end of each link, representing the colors of Portugal (Cardoso) and Italy (Tavelli). It's a subtle insertion, in a gradient that follows the colors of the letters and transforms into green and red.
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Client ■■■
Cardoso & Tavelli
Service ■■■
Total Brand Project
- Brand Identity
- Wesite
B RAND
The proposal was to modernize the entire company's identity, keeping in mind tradition and values.
Cardoso & Tavelli has almost 25 years in the market. Its tradition in the field of commercial representation is undeniable. Our challenge was to bring all this tradition into a more modern and appealing language.
The client's own description said: "We are the link between industry and food retail." This phrase summarizes the company's purpose well and was our basis for creation.
The result is a simple and direct logo that elegantly combines the two initials of the brand, forming a link.
W EB
Como trazer uma marca tão tradicional para o ambiente da internet?
Our desire was to create more than just a corporate website but a platform that would facilitate the day-to-day operations of the company. It should be easy for the client's customers to know the products offered, contact the company quickly, and close deals. On all pages, there is an option for visitors to get in touch with the company. We also added value to the services provided by dedicating a page to each client, indicating the markets where these products can be found. All of this, combined with the work on social media we developed with the client, makes this one of our greatest successes.
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