When our agency received the exciting opportunity to create packaging for Liri, a renowned vegan chocolate company, we knew we had to..think outside the box—better yet, outside the packaging. We carefully observed the market and noticed a prevailing trend: most competitors opted for predominantly white or earthy-toned packaging, all aiming to evoke the idea of natural and healthy products. Instead of following the herd, we decided to be bold.
Our team of designers embarked on a process of creative and strategic thinking. We aimed to create something that not only stood out but also reflected the essence of Liri's chocolates. Thus, the idea of vibrant, colorful packaging was born—something that would not only capture attention but also spark the imagination of consumers.
Each color was carefully selected to represent the different flavors of Liri chocolates: from milk chocolate to white, from the irresistible cookies and cream to the deep and sophisticated 70% cocoa.
We wanted to create packaging that told a story, taking consumers on a sensory journey even before they opened the package. Our talented designers crafted meticulously detailed illustrations for each packaging. These illustrations are more than just visual elements; they serve as a gateway to the world of flavors and textures that Liri's vegan chocolates offer.
Each illustration is a work of art in itself, reflecting the ingredients and quality of Liri’s products. The delicate lines and vibrant colors convey a sense of indulgence and pleasure, inviting consumers to explore the chocolates both sensorially and visually. By looking at the illustrations, one can almost taste the creamy milk chocolate or feel the crunch of the cookie pieces in the cookies 'n' cream.
The final result is a line of packaging that not only stands out on the shelves but also tells the story of Liri’s vegan chocolates in a captivating way. Each package invites consumers to embark on a journey of flavors, colors, and emotions, where chocolate becomes more than just a sweet treat; it is a sensory experience that awakens the senses and makes each bite a celebration.
With our colorful packaging and charming illustrations, Liri is set to win hearts and taste buds, bringing a touch of joy and innovation to the world of vegan chocolates. We are proud to be part of this journey and excited to see how our packaging will delight and inspire chocolate lovers around the world.
