GTM-KPJNJT5 I BRIDAL FAIR SANTOS - IAP Propaganda

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I BRIDAL FAIR SANTOS

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In partnership with Turismo & Ideias, we helped develop the communication for the 1st Bridal Fair Santos, at Parque Balneário Hotel. Our work involved creating all the visual communication and marketing for the event, and we can confidently say that the mission was successful. We developed the event's website, which hosted pages for each company that registered to be an exhibitor, the photoshoot, which was part of our promotional strategy, and other event information, with a sober and elegant visual that set the event apart from its competitors. We are very pleased with the result, which you can see in detail below.

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Client ■■■

Turismo & Ideias

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Total Brand Project

  • Landing Page
  • Photos and Promotion Videos
  • Marketing Campaign

  P  HOTOGRAPHY

STARTING THE PROMOTION IN A DIFFERENT WAY

To kick off the event promotion, our team developed a bridal photoshoot, similar to the traditional shoots that couples do for their weddings. The goal was to differentiate the event from its competitors with a promotional approach that aligns with the theme and has the potential to resonate with the event's target audience. For the session, we used the honeymoon suite at Parque Balneário Hotel, the venue where the event took place.

→  CHECK OUT THE COMPLETE PHOTOSHOOT  

   W   EB

We've prepared a comprehensive website with all the important information about the event. On this page, you'll find details about the location, schedule, participating vendors, special activities, and much more. Our goal is to ensure that you have all the necessary information to make the most of the Santos Wedding Fair. Visual aspect was crucial to differentiate this event from its competitors: we moved away from the typical pink tones associated with this type of event and opted for more neutral tones, especially gray, black, and white, delivering a sober and elegant product.

→  VISIT THE WEBSITE  

  A  DVERTISING

With the event approaching, we launched a campaign on social media in three stages: in the first stage, we released a promotional video designed to be emotional, beautiful, and well-made, inviting brides to discover the event. The goal of this first stage is to segment the audience and generate interest. Watch the video below:

The first stage of the campaign had, as one of its objectives, to select the audience that was truly interested. We asked the platform to select those who watched at least 15 seconds of the video, which would be people who showed interest in the product. For this audience, we sent the carousel below. This strategy narrows down and reinforces interest in the event, bringing relevant audience to the product.

In the final week of the event, we launched the third stage of the campaign, which consisted of a shorter video aimed at reinforcing the date and time of the event. This video was targeted specifically at those who engaged with the previous two stages of the campaign, ensuring an audience with genuine interest in the event while further emphasizing the event's date to keep the audience informed.

Even with all the stages of the campaign, we still carried out one last action on the day of the event to reinforce that it was happening. We implemented this strategy to ensure that people would come to the event. It was a simple action, just the image you see below, lasting for 24 hours.

The campaign for the Bridal Fair generated significant results and ensured that the fair was a commercial success, attracting relevant and interested attendees to the companies exhibiting their products at the event.

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