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LIRI VEGAN CHOCOLATES
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Liri is a company that produces vegan chocolates, with no ingredients of animal origin. When asked to develop the Visual Identity, we started to imagine how to make it clear that it is about chocolates, identifiable as the sweet treat, but also making it clear that its components are not really of animal origin.
In this way, we created a story: if the products are made from natural ingredients, it's as if nature has joined with chocolate to create vegan products.
So, the Liri logo is a chocolate droplet dripping from a natural leaf, combining both concepts: dessert and vegan.
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Client ■■■
Liri Vegan Chocolates
Service ■■■
Total Brand Project
- Brand Identity
- Website
- Photos
B RAND
How to subvert an idea that everyone uses? It's challenging to break away when it comes to creating a vegan brand from the old light green leaf. It's there in every brand. And for Liri Vegan Chocolates, it was no different. But we wanted to expand this concept: instead of just a little leaf, we wanted to broaden the meaning of the logo. Thus, as the company produces vegan chocolates, i.e., from natural raw materials, it extracts its chocolate, we thought of creating a little leaf from which chocolate sprouts.
The result can be seen below.
W EB
Beauty and elegance to sell chocolates.
Our concept was that, despite being vegan, the main product was still chocolate. With this in mind, we created the layout of the Liri Vegan Chocolates website. The site is entirely made in colors that refer to the classic colors of the product, giving an air of sophistication and elegance that sets the brand apart from its competitors. The photos and illustrations were also done by us and, combined with the site's style, make you even more eager to try the product.
P HOTOGRAPHY
Photos of vegan chocolate bars and bonbons.
Liri is a company that produces vegan chocolates, without any ingredients of animal origin. Our task was to create the best possible images to compose sales products such as catalogs and illustrate their website.
Since chocolate, vegan or not, is a classic, elegant, and usually beautiful product, we can say we were lucky. We invested in a color palette that involved the colors of milk and white chocolate, with the golden color, and in some of the photos, we included the cocoa itself. The session was a lot of fun, and the result, you can see below.
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