■SAMUELL ALMEIDA■
■■■SEE THE WORK↓■■■
Samuell Almeida is a renowned stylist, known for his good taste and a boldness that shines through in every creation. His wedding dresses stand out for their elegant sensuality, bringing an innovative touch to the world of bridal fashion. With a reputation built around his detailed work with lace, Samuell redefines the concept of bridal dresses, creating pieces that are true works of art.
This project is an example of how design can be used to capture and communicate the essence of a brand, highlighting its unique and distinguishing features. The result is a visual identity and a digital presence that not only represent but also elevate the Samuell Almeida brand in the bridal fashion market.
Client ■■■
Samuell Almeida
Service ■■■
- Brand Identity
- Website
Year ■■■
- 2024
I DENTITY
For Samuell Almeida's brand identity, we aimed to break away from the traditional minimalism that dominates the luxury market. The new logo reflects this approach, featuring a more complex and intricate design. Inspired by the floral patterns of lace, the logo captures the artisanal essence of the designer's work. The color palette also reflects this boldness, combining dark gold with moss green, colors that together evoke elegance and sophistication, moving away from the obvious and romantic choices common in the segment.
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THE LOGO
The Samuell Almeida logo combines simplicity and elegance with a monogram of intertwined initials. The curve of the ‘S’ crossing the ‘A’ creates a captivating aesthetic, symbolizing the fusion of tradition and innovation in Almeida's creations.
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FLORAL PATTERNS
The Samuell Almeida monogram incorporates a meticulous floral pattern, adding romance and honoring the beauty of bridal gowns. This balance between the simplified monogram and the intricate floral design reflects Almeida's skill in blending tradition and modernity, resulting in a logo that is a masterpiece of style and meaning.
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COLOR PALETTE
The Samuell Almeida brand chose a palette of gold and moss green to embody sober and distinct luxury. Gold symbolizes timeless opulence, while moss green adds balance and a connection to nature. This modern combination deviates from floral and romantic patterns, conveying elegance and highlighting the authenticity and quality of Samuell Almeida's creations.
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TYPOGRAPHY
The primary font, Playfair Display, combines sophistication and accessibility with its transitional serifs, reflecting the artisanal quality and understated elegance of Samuell Almeida's creations. As a supporting font, Poppins provides modernity and readability, complementing Playfair Display and bringing consistency and fluidity to the brand's typographic design.
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LACE PATTERN
The Samuell Almeida brand uses patterns inspired by floral designs to create a cohesive and engaging narrative. The stylized flowers, integrated into a delicate network, evoke the handcrafted embroidery characteristic of the designer's bridal gowns. This embroidery is not only aesthetic but also a tribute to tradition and artisanal skill, reflecting the quality and dedication present in every creation of the brand.
S SITE
The design of the Samuell Almeida website was created to showcase the grandeur and intricacy of his dresses. We used dark green and gold as the predominant colors, creating a visual environment that is both luxurious and welcoming. The primary typography chosen was Playfair Display, which adds a classic and refined touch, complemented by Poppins, which provides modernity and readability. The site is richly illustrated with high-quality photographs of the dresses, allowing visitors to appreciate the unique details of each piece.
