Veg.me Food is a frozen vegan food company that operates nationwide, founded in 2015. Our challenge was to convey the image of an appetizing product and, more importantly, a natural and healthy one, while associating it with the modern concept that the company requested.

Therefore, we decided to use shades of green as its official colors. For other elements, we created a geometric pattern, symbolizing the modernity required by the client.

___________________________

Client ■■■

Veg.me Food

Service ■■■

Brand Project

Brand Identity
Website

B RAND

Whenever the challenge involves vegan brands or those that emphasize natural products, it's certain that we will come across the cliché: a logo with a little green leaf. And that's not a problem. Using an idea that isn't so original can be good so that the brand makes it clear to its customers what it does and what it's about. The important thing is to use the idea with some cleverness. What we did was use the dot of Veg.me Food as a seed for the little plant to grow.

The result can be seen below.