{"id":152,"date":"2024-05-01T10:45:40","date_gmt":"2024-05-01T13:45:40","guid":{"rendered":"http:\/\/localhost:8888\/UltimaIAP\/?p=152"},"modified":"2025-02-11T14:02:10","modified_gmt":"2025-02-11T14:02:10","slug":"todos-pelo-futebol","status":"publish","type":"post","link":"https:\/\/iappropaganda.com.br\/en\/todos-pelo-futebol\/","title":{"rendered":"Todos Pelo Futebol"},"content":{"rendered":"<div id=\"pl-152\"  class=\"panel-layout\"><div id=\"pg-152-0\"  class=\"panel-grid panel-has-style\"><div class=\"panel-row-style panel-row-style-for-152-0\"><div id=\"pgc-152-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><div id=\"pgc-152-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\"><div class=\"panel-cell-style panel-cell-style-for-152-0-1\"><div id=\"panel-152-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\"><div class=\"panel-widget-style panel-widget-style-for-152-0-1-0\"><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 class=\"overview-title title-md text-center\" style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><span style=\"color: #f2f2f2;\"><span style=\"color: #ff6600;\">\u25a0<\/span> TODOS PELO FUTEBOL <\/span><span style=\"color: #f2f2f2;\"><span style=\"color: #ff6600;\">\u25a0\u00a0<\/span><\/span><\/span><\/h1>\n<p class=\"overview-title title-md text-center translation-block\" style=\"text-align: center;\"><span style=\"font-size: 14pt\"><span style=\"color: #f2f2f2\"><span style=\"color: #ff6600\"><span style=\"font-size: 8pt\"><span style=\"color: #ff5f00;font-size: 10pt\">\u25a0<\/span>\u25a0<\/span>\u25a0<span style=\"font-size: 8pt\"><a href=\"#conheca\" target=\"_self\"><span style=\"color: #ffffff\">SEE THE WORK<span style=\"background-color: #ff5f00\"><strong>\u2193<\/strong><\/span><\/span><\/a><\/span><\/span><\/span><span style=\"color: #f2f2f2\"><span style=\"color: #ff6600\">\u25a0<\/span><\/span><span style=\"color: #f2f2f2;font-size: 10pt\"><span style=\"color: #ff6600\">\u25a0\u25a0<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-152-0-1-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"1\"><div class=\"panel-widget-style panel-widget-style-for-152-0-1-1\"><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"read-more-container\">\n<div style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">TODOS PELO FUTEBOL is a platform designed for football fans to connect with their favorite club. Football is a theme that involves<span class=\"more-text\">much passion, especially for Brazilians. Based on the idea that the platform brings fans together in a space that will be primarily viewed on mobile screens, we decided to merge these two concepts, considering that for the fan, the view of the field is always from above.<br \/>\n<br \/>\nThus, we have the fan's view of the field, from above, within a mobile screen, forming the platform's logo. The chosen colors, with a predominance of orange, represent enthusiasm, fascination, joy, creativity, determination, attraction, success, encouragement, and stimulation\u2014everything present in football fan communities.<br \/>\n<br \/>\nTo the human eye, orange is a very warm color, which gives a sense of warmth. The color is also absent from the uniforms of most football clubs, ensuring that the platform can be enjoyed by everyone without favoritism.<\/span><\/span><br \/>\n<span style=\"color: #ffffff;\"><button class=\"read-more-btn\">Read More<\/button><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-152-0-1-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"2\"><div class=\"panel-widget-style panel-widget-style-for-152-0-1-2\"><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 style=\"text-align: left;\" class=\"translation-block\"><span style=\"color: #ff5f00\"><span style=\"font-size: 12pt\">Client<\/span>\u00a0<span style=\"font-size: 12pt\">\u25a0\u25a0\u25a0<\/span><\/span><\/h1>\n<p><span style=\"color: #ffffff; font-size: 12pt;\">Todos pelo Futebol<\/span><\/p>\n<h1><span style=\"font-size: 12pt; color: #ff5f00;\">Service\u00a0\u25a0\u25a0\u25a0<\/span><\/h1>\n<ul>\n<li><span style=\"color: #ffffff;\">Brand Identity<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Website<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Launch Video<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-size: 12pt; color: #ff5f00;\">Year\u00a0\u25a0\u25a0\u25a0<\/span><\/h1>\n<ul>\n<li><span style=\"color: #ffffff;\">2022<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-152-0-1-3\" class=\"widget_text so-panel widget widget_custom_html panel-last-child\" data-index=\"3\"><div class=\"textwidget custom-html-widget\"><div class=\"social-share\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" target=\"_blank\" title=\"Compartilhar no Facebook\" rel=\"noopener\"><i class=\"fa-brands fa-facebook\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=&amp;text=\" target=\"_blank\" title=\"Compartilhar no Twitter\" rel=\"noopener\"><i class=\"fa-brands fa-x-twitter\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=&amp;title=\" target=\"_blank\" title=\"Compartilhar no LinkedIn\" rel=\"noopener\"><i class=\"fa-brands fa-linkedin\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/wa.me\/?text=\" target=\"_blank\" title=\"Compartilhar no WhatsApp\" rel=\"noopener\"><i class=\"fa-brands fa-whatsapp\" style=\"color: #ff5f00;\"><\/i><\/a><\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pgc-152-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><\/div><\/div><div id=\"pg-152-1\"  class=\"panel-grid panel-has-style\"><div class=\"so-parallax siteorigin-panels-stretch panel-row-style panel-row-style-for-152-1\" data-stretch-type=\"full-width-stretch\"><img src=\"https:\/\/images.pexels.com\/photos\/19918607\/pexels-photo-19918607\/free-photo-of-pessoas-noite-esporte-estadio.jpeg?auto=compress&#038;cs=tinysrgb&#038;w=1260&#038;h=750&#038;dpr=1\" data-siteorigin-parallax=\"true\"\/><div id=\"pgc-152-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><\/div><\/div><div id=\"pg-152-2\"  class=\"panel-grid panel-has-style\"><div class=\"panel-row-style panel-row-style-for-152-2\"><div id=\"pgc-152-2-0\"  class=\"panel-grid-cell\"><div id=\"panel-152-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\"><div class=\"panel-widget-style panel-widget-style-for-152-2-0-0\"><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div id=\"panel-111-2-1-1\" class=\"so-panel widget widget_sow-headline\" data-index=\"10\">\n<div class=\"panel-widget-style panel-widget-style-for-111-2-1-1\">\n<div class=\"so-widget-sow-headline so-widget-sow-headline-default-e4ec2e050bf6-111\">\n<div class=\"sow-headline-container\">\n<h1 class=\"sow-sub-headline\" style=\"text-align: center;\"><span style=\"font-size: 12pt; color: #181818;\"><span style=\"background-color: #ff5f00;\">\u00a0 I\u00a0 <\/span><span style=\"color: #f2f2f2;\">DENTITY<\/span><\/span><\/h1>\n<div id=\"panel-1514-2-1-1\" class=\"so-panel widget widget_sow-headline\" data-index=\"10\">\n<div class=\"panel-widget-style panel-widget-style-for-1514-2-1-1\">\n<div class=\"so-widget-sow-headline so-widget-sow-headline-default-0f28f3ad24d3-1514\">\n<div class=\"sow-headline-container\">\n<h1 class=\"sow-headline\" style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #f2f2f2;\">Selling football and technology while trying to avoid favoritism!<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-1514-2-1-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"11\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p style=\"text-align: center;\"><span style=\"color: #f2f2f2; font-size: 11pt;\">TODOS PELO FUTEBOL is a technology company that uses its apps to connect the most passionate fans with their favorite clubs. Thus, our challenge was to create a design that would be easily recognized as related to football. At the same time, we needed to make it clear that it was an app (actually, one for each fan). The concept features a football field viewed from above, which is the fan's perspective, in the shape of a mobile phone.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #f2f2f2; font-size: 11pt;\">Colors were also a challenge: after all, we couldn't, at least for the main brand, use colors that directly referenced a football club, as it might generate hostility from rival fans. Our research indicated that orange was a color not used by most Brazilian football clubs. Therefore, we chose it.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><a class=\"more-link\" href=\"https:\/\/iappropaganda.com.br\/en\/todos-pelo-futebol\/\"><span class=\"more-text\">Continue reading <span class=\"icon-long-arrow-right\"><\/span><\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>TODOS PELO FUTEBOL \u00e9 uma empresa de tecnologia, que usa seus aplicativos para ligar os torcedores mais fan\u00e1ticos, aos seus clubes de cora\u00e7\u00e3o. Assim, nosso desafio era criar um design que fosse facilmente reconhecido como algo ligado ao futebol.<\/p>","protected":false},"author":1,"featured_media":390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/live.staticflickr.com\/65535\/54321044329_a85b86ece2_k_d.jpg","fifu_image_alt":"Todos Pelo Futebol","iawp_total_views":41,"footnotes":""},"categories":[4,6,7],"tags":[],"class_list":["post-152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-design","category-web"],"_links":{"self":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":13,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/152\/revisions\/1023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}