{"id":817,"date":"2020-05-19T19:16:45","date_gmt":"2020-05-19T19:16:45","guid":{"rendered":"https:\/\/iappropaganda.com.br\/?p=817"},"modified":"2025-01-28T13:30:19","modified_gmt":"2025-01-28T13:30:19","slug":"embalagens-veg-me-food","status":"publish","type":"post","link":"https:\/\/iappropaganda.com.br\/en\/embalagens-veg-me-food\/","title":{"rendered":"Embalagens Veg.me Food"},"content":{"rendered":"<div id=\"pl-817\"  class=\"panel-layout\" ><div id=\"pg-817-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-817-0\" ><div id=\"pgc-817-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-817-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div class=\"panel-cell-style panel-cell-style-for-817-0-1\" ><div id=\"panel-817-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-817-0-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 class=\"overview-title title-md text-center\" style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><span style=\"color: #f2f2f2;\"><span style=\"color: #ff6600;\">\u25a0<\/span> VEG.ME FOOD <\/span><span style=\"color: #f2f2f2;\"><span style=\"color: #ff6600;\">\u25a0\u00a0<\/span><\/span><\/span><\/h1>\n<p class=\"overview-title title-md text-center translation-block\" style=\"text-align: center;\"><span style=\"font-size: 14pt\"><span style=\"color: #f2f2f2\"><span style=\"color: #ff6600\"><span style=\"font-size: 8pt\"><span style=\"color: #ff5f00;font-size: 10pt\">\u25a0<\/span>\u25a0<\/span>\u25a0<span style=\"font-size: 8pt\"><a href=\"#conheca\" target=\"_self\"><span style=\"color: #ffffff\">SEE THE WORK<span style=\"background-color: #ff5f00\"><strong>\u2193<\/strong><\/span><\/span><\/a><\/span><\/span><\/span><span style=\"color: #f2f2f2\"><span style=\"color: #ff6600\">\u25a0<\/span><\/span><span style=\"color: #f2f2f2;font-size: 10pt\"><span style=\"color: #ff6600\">\u25a0\u25a0<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-817-0-1-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-817-0-1-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"read-more-container\">\n<div style=\"text-align: center;\">\n<p>\n<span style=\"color: #ffffff;\">Assim como no projeto de Brand Identity para a Veg.me Food, para as embalagens dos produtos da empresa, resolvemos optar por<span class=\"more-text\">um design que, na \u00e9poca, se diferenciasse de todos os concorrentes da empresa. Dessa forma, ao inv\u00e9s de optar por embalagens claras, cor de terra, ou com elementos em xadrez, criamos um padr\u00e3o geom\u00e9trico, e apostamos em muitas cores, para diferenciar as embalagens da concorr\u00eancia e chamar a aten\u00e7\u00e3o do consumidor de imediato.<br \/>\n<br \/>\nO resultado disso foi, naquele momento, uma explos\u00e3o de vendas da empresa, que se encaminhava para se tornar l\u00edder no setor. Gostamos de pensar que as embalagens, bem como toda a identidade da empresa, ajudou muito nesse sucesso da Veg.me Food.<\/span><br \/>\n        <button class=\"read-more-btn\">Read More<\/button><br \/>\n    <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-817-0-1-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"2\" ><div class=\"panel-widget-style panel-widget-style-for-817-0-1-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 style=\"text-align: left;\" class=\"translation-block\"><span style=\"color: #ff5f00\"><span style=\"font-size: 12pt\">Client<\/span>\u00a0<span style=\"font-size: 12pt\">\u25a0\u25a0\u25a0<\/span><\/span><\/h1>\n<p><span style=\"color: #ffffff; font-size: 12pt;\">Veg.me Food<\/span><\/p>\n<h1><span style=\"font-size: 12pt; color: #ff5f00;\">Service\u00a0\u25a0\u25a0\u25a0<\/span><\/h1>\n<ul>\n<li><span style=\"color: #ffffff;\">Packaging Design<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-size: 12pt; color: #ff5f00;\">Year\u00a0\u25a0\u25a0\u25a0<\/span><\/h1>\n<ul>\n<li><span style=\"color: #ffffff;\">2017<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-817-0-1-3\" class=\"widget_text so-panel widget widget_custom_html panel-last-child\" data-index=\"3\" ><div class=\"textwidget custom-html-widget\"><div class=\"social-share\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" target=\"_blank\" title=\"Compartilhar no Facebook\" rel=\"noopener\"><i class=\"fa-brands fa-facebook\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=&amp;text=\" target=\"_blank\" title=\"Compartilhar no Twitter\" rel=\"noopener\"><i class=\"fa-brands fa-x-twitter\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=&amp;title=\" target=\"_blank\" title=\"Compartilhar no LinkedIn\" rel=\"noopener\"><i class=\"fa-brands fa-linkedin\" style=\"color: #ff5f00;\"><\/i><\/a><a href=\"https:\/\/wa.me\/?text=\" target=\"_blank\" title=\"Compartilhar no WhatsApp\" rel=\"noopener\"><i class=\"fa-brands fa-whatsapp\" style=\"color: #ff5f00;\"><\/i><\/a><\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pgc-817-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-817-1\"  class=\"panel-grid panel-has-style\" ><div class=\"so-parallax siteorigin-panels-stretch panel-row-style panel-row-style-for-817-1\" data-stretch-type=\"full-width-stretch\" ><img src=\"https:\/\/live.staticflickr.com\/65535\/54139766734_7d7a8c4335_o_d.jpg\" data-siteorigin-parallax=\"true\"><div id=\"pgc-817-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-817-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-817-2\" ><div id=\"pgc-817-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-817-2-0-0\" class=\"so-panel widget widget_sow-image panel-first-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139777605_9526202da9_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-1\" class=\"so-panel widget widget_sow-image\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139595568_8cfae5e5c5_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-2\" class=\"so-panel widget widget_sow-image\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139645434_38485ae678_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-3\" class=\"so-panel widget widget_sow-image\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139777630_e339e23343_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-4\" class=\"so-panel widget widget_sow-image\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139645449_6baf1af045_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-5\" class=\"so-panel widget widget_sow-image\" data-index=\"9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54138463487_2b2a117e47_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-6\" class=\"so-panel widget widget_sow-image\" data-index=\"10\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139645394_c02228de14_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-7\" class=\"so-panel widget widget_sow-image\" data-index=\"11\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54139595523_14cd6cec29_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-817-2-0-8\" class=\"so-panel widget widget_sow-image panel-last-child\" data-index=\"12\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-817\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/live.staticflickr.com\/65535\/54138463502_e2949342b6_o_d.jpg\" title=\"Embalagens Veg.me Food\" alt=\"Embalagens\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-817-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-817-3\" ><div id=\"pgc-817-3-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-817-3-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-817-3-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"13\" ><div class=\"panel-widget-style panel-widget-style-for-817-3-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 class=\"overview-title title-md text-center\" style=\"text-align: center;\"><span style=\"color: #ff5f00; font-size: 18pt;\"><span style=\"font-size: 24pt;\"><span style=\"font-size: 36pt;\">\u25a0<\/span>\u25a0<span style=\"font-size: 12pt;\">\u25a0<\/span><\/span><span style=\"background-color: #ff5f00; color: #181818;\"> SELECTED CASES\u00a0<\/span><\/span><span style=\"color: #ff5f00; font-size: 18pt;\"><span style=\"font-size: 24pt;\"><span style=\"font-size: 8pt;\">\u25a0<\/span><span style=\"font-size: 14pt;\">\u25a0<\/span><\/span><\/span><span style=\"color: #ff5f00; font-size: 18pt;\"><span style=\"font-size: 24pt;\"><span style=\"font-size: 36pt;\">\u25a0<\/span><\/span><\/span><\/h1>\n<style>\n        .related-posts {\n            display: grid;\n            grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));\n            gap: 20px;\n        }\n        .related-post {\n            position: relative;\n            border: 1px solid #ff5f00;\n            overflow: hidden;\n            transition: transform 0.3s ease, box-shadow 0.3s ease;\n        }\n        .related-post:hover {\n            transform: scale(1.03);\n            box-shadow: 0px 4px 15px rgba(255, 95, 0, 0.3);\n        }\n        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class=\"related-title\">Samuell Almeida<\/h2>\n<p class=\"related-category\">Design<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <\/a>\n                <\/div>\n<div class=\"related-post\">\n                    <a href=\"https:\/\/iappropaganda.com.br\/en\/marina-andrade\/\"><\/p>\n<div class=\"related-post-image\" style=\"background-image: url('https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/53889118519_08f51e28db_o_d.jpg?w=1024&#038;resize=1024,1024&#038;ssl=1');\">\n<div class=\"related-overlay\">\n<h2 class=\"related-title\">Marina Andrade<\/h2>\n<p class=\"related-category\">Web<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <\/a>\n                <\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-817-3-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Assim como no projeto de Brand Identity para a Veg.me Food, para as embalagens dos produtos da empresa, resolvemos optar porum design que, na \u00e9poca, se diferenciasse de todos os concorrentes da empresa. Dessa forma, ao inv\u00e9s de optar por embalagens claras, cor de terra, ou com elementos em xadrez, criamos um padr\u00e3o geom\u00e9trico, e apostamos em muitas cores, para diferenciar as embalagens da concorr\u00eancia e chamar a aten\u00e7\u00e3o do consumidor de imediato.<\/p>\n<p>O resultado disso foi, naquele momento, uma explos\u00e3o de vendas da empresa, que se encaminhava para se tornar l\u00edder no setor. Gostamos de pensar que as embalagens, bem como toda a identidade da empresa, ajudou muito nesse sucesso da Veg.me Food.<\/p>","protected":false},"author":1,"featured_media":830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/live.staticflickr.com\/65535\/54139766734_7d7a8c4335_o_d.jpg","fifu_image_alt":"embalagens","iawp_total_views":21,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-design"],"_links":{"self":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":13,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/posts\/817\/revisions\/832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iappropaganda.com.br\/en\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}