GTM-KPJNJT5 Todos Pelo Futebol - IAP Propaganda

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TODOS PELO FUTEBOL

(All for Soccer)

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TODOS PELO FUTEBOL is a platform designed for football fans to connect with their beloved clubs. Football is a topic that involves a lot of passion, especially for Brazilians. Based on the idea that the platform brings FANS together on a predominantly MOBILE platform, we decided to combine the two concepts, considering that, for the fan, the view of the field is always from above. Thus, we have the field of view that the fan has, from above, within a mobile screen, forming the platform's logo.

The chosen colors, with the predominance of orange, represent enthusiasm, fascination, joy, creativity, determination, attraction, success, encouragement, and stimulation. All of which are present in football fans. To the human eye, orange is a very warm color, giving the sensation of warmth.

The color is also absent from the uniforms of most football clubs, ensuring that the platform can be enjoyed by everyone, without bias.

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Client ■■■

Todos Pelo Futebol

Service ■■■

Total Brand Project

  • Brand Identity
  • Website
  • Launch Video

  B  RAND IDENTITY

Selling football and technology, and trying to avoid club bias!

TODOS PELO FUTEBOL is a technology company that uses its apps to connect the most passionate fans with their favorite clubs. Therefore, our challenge was to create a design that would be easily recognized as something related to football. At the same time, we also had the challenge of making it clear that it was an app (actually, one for each fan). Thus, the concept features a football field seen from above, representing the fan's perspective, in the shape of a mobile phone.

Colors were also a challenge: after all, we could not, at least for the main brand, use colors directly associated with a football club, as it risked generating antipathy from rival fans. Therefore, our research indicated that orange was a color not used by most Brazilian football clubs. That's why we chose it.

   W   EBSITE

The design of the Todos pelo Futebol Landing Page serves as a hub for the brand's other apps. In other words, the site is not the company's main product, but rather the apps for each club, such as the Sou Santista App, which serves Santos F.C. fans. We used the same color palette, neutral in relation to the clubs' colors, so that the brand is seen as welcoming to all national football clubs.

→  VISIT THE WEBSITE  

todos pelo futebol todos pelo futebol

  V  IDEO

We also had the opportunity to create the brand launch video, where you can better understand the concept and proposal brought by Todos Pelo Futebol. In the video, we sought to convey the fan's passion for their club, with the sounds of cheering in the background, and to elevate this passion as the real strength of a Football Club, and thus, promote the service.

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